Press Buzz

If you're the type of person who takes credit for discovering bands before they were cool, then Shen Beauty is your makeup-shopping equivalent of a High Fidelity record store.

– Allure.com

The First Lady teamed up with Glam4Good, an organization that promotes empowerment through style, and Operation Shower, a nonprofit group that hosts baby showers for military families, to pull off the surprise party for 30 active-duty servicewomen and spouses of service members stationed in Vicenza, Italy. Shen was among the contributing experts!

– Allure.com

Richards is like a real life glossary of the new and now in beauty, all in a sweet, laid-back package -- and she's totally game to reveal her vast knowlege.

– Byrdie.com

If you ask any Brooklyn girl where she gets her fix, it’s probably Shen Beauty. The retailer is perfect for girls with more indie beauty tastes, like Ilia and Phylia. Hey, if it’s good enough for Vogue, it’s good enough for us.

–SheFinds.com

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Leave it to Shen Beauty’s Jessica Richards to always tell you about a new product — or an entire brand—that you’ve never heard of before. – IvankaTrump.com
VogueContributing Editor Lauren Santo Domingo cites Jessica Richards’s 1,100-square-foot space for its beauty-obsessed appeal. The Carroll Gardens shop is known for niche and just-on-the-market products, including Amanda Lacey skin products (Gwyneth’s go-to), and more. - Vogue
“Most people come in with dry skin in the winter,” says Jessica Richards, the Brooklyn-based beauty purveyor behind Shen Beauty, an outpost known for its range of hard-to-find and off-the-radar beauty brands. – LuckyShops.com
"For beauty lovers, walking into Shen Beauty is like walking into Heaven." - Harper's Bazaar
"For the truly new, the cultest of the cult brands, Jessica Richards’ Shen Beauty is the ultimate." - Lucky
"Shen has a preternaturally cool reputation for stocking beauty’s latest obsessions before everyone else does." - Vanity Fair
"While Richards, a Cobble Hill resident, founded the shop as a resource for those living in the area, Shen Beauty has become a destination for city dwellers. Says the model Jessica Stam, “I take trips to Brooklyn just to shop there.” - T Magazine
"While there are so many amazing shops in New York City to shop for cool wellness gifts, beauty boutiques that sell only safe, natural products are few and far between." - Well + Good
"When former stylist Jessica Richards opened Shen Beauty in Brooklyn last fall, she filled a much-needed gap: The Cobble Hill boutique stocks hard-to-find lines from RMS (Gisele Bundchen and Miranda Kerr are fans), and Amanda Lacey (the new skincare line from Gwyneth Paltrow's facialist)." - Huffington Post
"Now the borough even has one of the raddest beauty outposts in the entire city: Shen Beauty." - Allure
"Shen does Brooklyn." - Interview