Pure shampoo is a sulfate free shampoo that maintains a high level of performance. This journey starts with a rich, luscious lather that gently bathes and hydrates the hair with rare ingredients sourced from Italy and Japan. With each use, the hair is gently detoxed, effectively removing product build-up while preventing over-cleansing and drying. The enabling power of an African watermelon seed oil, Kalahari, naturally dissolves excess sebum, allowing vital nutrients and vitamins to recharge the hairs follicles and promote a healthy scalp and stronger hair growth. Once the hair is properly cleansed, you’ll get a dose of nourishing Black Seed oil, which contains 15 amino acids along with the deep penetrating, moisture boosting Marula and strengthening Rosehip. Pure Shampoo leaves behind only perfect harmony and balance, naturally restoring shine and revitalizing color treated hair with Rare El’ements from around the world.

Use sufficient amount of product and make sure the hair is completely wet to receive nice lather. Distribute evenly by rubbing product in the palm of your hands, start at the top of the head and gently glide hands to the ends, work into nice lather and rinse thoroughly. Repeat if necessary. Prior to using Pure Shampoo, discover the benefits of Rare Elements pre-shampoo El' Treatment and escape into pure luxury with Rare El'ements Essential Conditioner. To receive maximum benefits, follow directions carefully. As you explore Rare El’ements for the first time, you’ll start to see a transformation with each use. Pure Shampoo is a nourishing and hydrating shampoo that can be used daily to prevent color from fading, yet effective enough to remove chemical and silicone residue left from other products. During this time your hair will be ridding itself of any build-up, allowing for vital nutrients and moisture to penetrate.