THE CASUAL LUXURY DESIGNER ON THE JOYS OF MOTHERHOOD AND HER MUST-HAVE HACK FOR CURLY HAIR.
We chatted with Alejandra Alonso Rojas, the designer of her eponymous modern meets old world Spanish tradition clothing brand. Learn about her favorite things to do as a busy mom and her covetable essentials for hair, skin, and makeup.
Profession: Creative Director, Designer, CEO, and Mum
Describe yourself in 3 words: Creative, Empathic, Persistent
Tell us about the Alejandra Alonso Rojas brand: Alejandra Alonso Rojas redefines casual luxury. Craftsmanship is the most valuable thing to me.
Current wardrobe must-haves?
Silk crochet dresses and satin silk suits.
Your go-to hair and makeup routine?
I have very curly hair so I wash it once a week and I need very specific products to hydrate my hair. Amongst my favorites at SHEN, I alternate between two conditioners from Oribe: Intense Conditioner for Moisture & Control and the Conditioner for Beautiful Color. I also love ACT+ ACRE Cold Processed Hair Cleanse. After drying my hair with a towel, I apply Virtue Curl-Defining Gel and let it air dry. Once dry, I like to work on the upper layer with a small curling iron to smooth it out.
I cleanse my face every morning and apply Augustinus Bader The Rich Cream. For makeup, my favorite brand at SHEN is Westman Atelier. Her foundation, blush, and highlighter sticks make it so easy! Her Eye Love you Mascara is my go to as well.
Favorite skincare essentials?
I love Ignae Rich Night Serum before going to bed. It acts like a facial while you sleep.
Your most-treasured way to spend time with your kids?
Quality time with my son is so, so important. Any moment is special, whether we are spending the day outside at the park, exploring the city or traveling … even when he comes to work with me or when we cook dinner together. I just love spending time with him. He is my favorite person in the entire world!
How do you unwind as a busy modern mom?
Sometimes we all need our space, I love spending time alone with my husband or going out with my friends. Balance is everything.
Best motherhood moment or memory to date?
The first time he said I love you to me using sign language. We taught him some basics since he was a baby, and I would always say I love you to him using sign language. One day when he was about 7-months, he signed it to me and my heart melted.
What's your motherhood mantra?
Be yourself.
